Q: Can the system scale efficiently during promotions or seasonal spikes in traffic?
Yes. Xoxoday is engineered for scalability and reliability, ensuring smooth performance even during peak events like promotions, campaigns, or seasonal reward cycles. The platform currently supports 10,000+ transactions per minute and uses auto-scaling infrastructure to handle sudden surges without affecting user experience.
How Xoxoday Manages Seasonal Spikes
Scalable Architecture
Built on containerized microservices, async messaging, and caching so each component can scale independently.
Stateless services scale horizontally behind AWS Application Load Balancers.
Kafka-backed queues absorb “flash-sale” traffic, while Redis caching avoids database hot spots.
High Availability & Reliability
Active-active deployments across availability zones ensure continuity.
Datastores run with replication, hourly snapshots, and disaster recovery (RTO/RPO of 120 minutes).
Target uptime of 99.99%.
Performance Under Load
Search & audit handled by managed Elasticsearch; reporting & analytics run on Redshift—keeping transactions fast.
WAF and Cloudflare bot protection secure the perimeter against promo-related bot traffic.
Modern Scaling Practices
Kubernetes-ready microservices with HPA/VPA pod autoscaling, cluster autoscaler, and safe rollout strategies (blue-green, canary).
Rate-limiting, back-pressure, circuit breakers, and exponential backoff prevent overloads during sudden spikes.
Operational Playbook for Peak Events
Capacity planning and load testing ahead of campaigns.
Pre-scaling hot services and pre-warming caches.
Partitioned messaging and tuned concurrency to maximize throughput.
Real-time observability with APM and alerting (PagerDuty) for proactive autoscaling.
Q: What options do you offer for scalability and automation (e.g., batch sending, reward scheduling)?
The Xoxoday reward payout platform is designed to scale with institutional needs, supporting high-volume reward distribution and automation. Through the self-service admin portal, administrators can upload reward recipient lists in bulk (up to 10,000 records in a single file) or send individual rewards. Automation capabilities include API-triggered sends, scheduling for time-based rewards, and rule-based workflows. Bulk delivery options via email, SMS, or shareable reward links streamline processes, making it ideal for recurring programs, cohort-based campaigns, or seasonal events.
Reporting
Q: How scalable is the Xoxoday reward payout platform for growing organizations?
The Xoxoday reward payout platform is designed to scale effortlessly with growing organizations. As a cloud-hosted, enterprise-grade solution, it can handle expanding user bases and higher transaction volumes without impacting performance. The platform supports a global rewards store that can be customized to meet organizational needs, and the catalog team ensures fast onboarding of new products and categories across geographies.
While adding new features or integrating with additional tools may require project-based implementation, core functions such as user onboarding, catalog scaling, and reward fulfillment operate autonomously and are built for enterprise-scale performance.
Q: Can the platform capture user interaction events within the marketplace and support export to a data warehouse?
The customer incentive software is designed to support flexible event tracking mechanisms. To ensure accurate export of event data to your enterprise data warehouse, our team would need further clarity on event taxonomy, expected data granularity, and data warehouse integration requirements. Xoxoday can work with your IT/data teams to configure a compliant event capture and delivery workflow based on custom needs.
Integration
Q: Can transactions made within the rewards catalog trigger loyalty events and share relevant payload details with loyalty systems?
Yes, transactions initiated through the Xoxoday reward marketplace can be configured to emit loyalty-related events. During the transaction creation process, you can pass an internal reference ID, which can then be included in the event payload and shared with existing or future loyalty systems. This enables a seamless connection between reward actions and loyalty event tracking, enhancing program integration.
Reward Transaction
Q: Can all transactions through the rewards catalog be mapped to the correct ledgers, including support for multiple ledger mappings if needed?
Yes, the Xoxoday reward payout platform supports automatic logging of all reward transactions into the appropriate ledgers. Each transaction is mapped based on its type—such as wallet recharges, redemptions, or refunds—and reflected accurately in the system. If required, the platform can be configured to reflect transactions across multiple ledgers depending on financial structure or reconciliation needs.
Q: Are all transactions reflected within each ledger’s report to support reconciliation workflows?
Absolutely. The Xoxoday customer incentive software offers a unified ledger view that includes all transaction types—redemptions, refunds, wallet top-ups—making reconciliation seamless. Admins can download these reports directly from the dashboard or retrieve them via API. This structure aligns with conventional MIS and reconciliation workflows, ensuring integration with existing financial protocols.