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Campaigns

Get quick answers to questions on running campaigns on Xoxoday Plum.

Updated this week

Dashboard

Q: Is there a centralized dashboard to monitor all active reward or gift card campaigns?

Yes. The Xoxoday reward payout platform includes a centralized dashboard for administrators to oversee all active and past campaigns.

  • Provides real-time status updates: issued, redeemed, pending, or failed gift cards

  • Offers recipient-level insights and program-wide analytics

  • Streamlines campaign management and simplifies tracking of usage, performance, and budget compliance across initiatives

Gifting Program

Q: Can you assist in running marketing campaigns or promotions tied to gift cards?

Yes. The Xoxoday customer incentive software supports end-to-end execution of marketing campaigns and promotions tied to gift cards.

  • Distribute both digital and physical cards via the gift card marketplace

  • Personalize campaigns and automate reward delivery

  • Track redemptions through a real-time analytics dashboard

  • Send reminders or nudges to users to boost engagement

Q: What controls are available to manage eligibility for specific products or services in the reward catalog?

The Xoxoday reward marketplace allows businesses to create and manage custom catalogs linked to specific customer groups.

  • Eligibility can be based on location, loyalty tier, or account type

  • Ensures only qualified users can access certain rewards

  • Supports targeted reward delivery through the customer rewards platform

Q: How can a rewards platform support referral programs that incentivize clients to bring in new users?

Xoxoday customer incentive software powers referral programs by automatically rewarding users for successful referrals.

  • Built-in referral tracking and reward automation

  • Rewards can include points, gift cards, or bonus credits

  • Supports both B2B and B2C audiences

  • Drives customer acquisition and loyalty through meaningful incentives

Q: Can the platform support gifting rewards and managing similar remuneration projects like reimbursements, athletic stipends, and mileage reimbursements?

Yes, the Xoxoday gifting platform supports a wide range of digital reward use cases, including gifting for employees and students, processing reimbursements, managing athletic stipends, and mileage-related rewards.

It also accommodates similar custom remuneration projects through its robust configuration options and integrations. These features are adaptable to academic, administrative, and research environments, making the platform highly versatile for university-wide use.

Reporting

Q: Does the platform support leaderboards to encourage competition among users?
Yes, the customer rewards platform includes gamification tools like leaderboards that rank participants based on performance, points earned, or other defined KPIs. These visual metrics help foster healthy competition and increased participation. Leaderboards can be segmented by region, team, or cohort and are particularly effective in sales, channel partner, and customer engagement programs. Combined with rewards from the Xoxoday gift card marketplace, this feature maximizes user motivation.

Gamification

Q: How does the platform support gamification to enhance user engagement and loyalty?

The Xoxoday customer incentive software includes gamification tools that turn passive users into active participants, fostering deeper engagement and loyalty.

  • Interactive challenges, themed campaigns, and behavioral triggers (e.g., service milestones, driving habits)

  • Custom digital badges, points-based rewards, and seasonal quests

  • Leaderboards, milestone-based unlocks, and social sharing features

  • Campaign refresh mechanisms aligned with monthly or seasonal themes

  • Gamification analytics to track participation rates, app dwell time, badge completion, and social influence

These features create a dynamic, experience-driven loyalty environment beyond simple transactional engagement.

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